Privacy Policy

ARDELON LTD ("we," "us," or "our") is committed to protecting your privacy and ensuring the security of your personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our services.

This policy complies with the General Data Protection Regulation (GDPR), California Consumer Privacy Act (CCPA), and other applicable privacy laws. By using our services, you consent to the practices described in this policy.

2.1 Personal Information

We may collect the following personal information:

• Name, email address, and phone number
• Company name and business address
• Delivery and billing addresses for wholesale programmes
• Government-issued identification where sanctions or trade screening requires it
• Financial information for payment processing
• SKU summaries, volumes, and milestone notes tied to sourcing programmes

2.2 Automatically Collected Information

We automatically collect certain information when you visit our website:

• IP address and device information
• Browser type and version
• Operating system
• Pages visited and time spent on pages
• Referring website
• Cookies and similar tracking technologies

We use your information for the following purposes:

• Providing wholesale sourcing and import coordination services
• Processing payments and invoices
• Import compliance and regulatory filings where applicable
• Customer support and communication
• Improving our services and website
• Legal compliance and dispute resolution
• Marketing communications (with your consent)
• Security and fraud prevention

Under GDPR, we process your personal data based on:

• Contract: To fulfill our service obligations
• Legitimate Interest: To improve our services and prevent fraud
• Consent: For marketing communications and cookies
• Legal Obligation: For customs and regulatory compliance

We may share your information with:

• Customs authorities, tax authorities, and regulators
• Warehousing providers, carriers, and fulfilment partners supporting imports
• Payment processors and financial institutions
• Legal and regulatory authorities when required by law
• Service providers who assist in our operations
• Business partners with your explicit consent

We do not sell, rent, or trade your personal information to third parties for their marketing purposes.

We implement appropriate technical and organizational measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction, including:

• Encryption of sensitive data in transit and at rest
• Regular security assessments and updates
• Access controls and authentication measures
• Employee training on data protection
• Incident response procedures

We retain your personal information for as long as necessary to:

• Provide our services and maintain business relationships
• Comply with legal and regulatory requirements
• Resolve disputes and enforce agreements
• Maintain accurate business records

Typically, we retain data for 7 years for business records and regulatory compliance, after which it is securely deleted or anonymized.

You have the following rights regarding your personal information:

• Access: Request a copy of your personal data
• Rectification: Correct inaccurate or incomplete data
• Erasure: Request deletion of your personal data
• Portability: Receive your data in a structured format
• Restriction: Limit how we process your data
• Objection: Object to certain processing activities
• Withdraw Consent: Withdraw consent for marketing

To exercise these rights, contact us at privacy@ardelonltd.uk or use our data request form.

We use cookies and similar technologies to enhance your experience:

• Essential Cookies: Required for website functionality
• Analytics Cookies: Help us understand website usage
• Marketing Cookies: Used for targeted advertising
• Preference Cookies: Remember your settings

You can control cookie settings through your browser preferences or our cookie consent banner.

Your personal information may be transferred to and processed in countries other than your own. We ensure appropriate safeguards are in place, including:

• Standard Contractual Clauses (SCCs)
• Adequacy decisions by relevant authorities
• Other appropriate safeguards as required by law

Our services are not intended for children under 16 years of age. We do not knowingly collect personal information from children under 16. If you believe we have collected such information, please contact us immediately.

We may update this Privacy Policy from time to time. We will notify you of any material changes by:

• Posting the updated policy on our website
• Sending email notifications to registered users
• Displaying prominent notices on our website

Your continued use of our services after changes become effective constitutes acceptance of the updated policy.

For questions about this Privacy Policy or to exercise your rights, please contact us:

If you have concerns about our data practices, you may:

• Contact us directly to resolve the issue
• File a complaint with your local data protection authority
• For EU residents: Contact your national data protection authority
• For California residents: Contact the California Privacy Protection Agency